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Platform Business Model

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She discovered, for example, that followers of electronic music might rather get unique gifts than have an immediate experience of an artist. As a result, Geojam asked Dylan Matthew, an electronic musician, to create a custom jean jacket to promote his new EP. At age 26, she already had a hit, a miss (Lenzjam, which she called a too-early version of TikTok) and one so-so venture. While the pandemic vastly curtailed live events, which like the hospitality, restaurant and travel industry ground to a near halt, the company and the artists found a way to come together. Sarah Figueroa had worked well for many years to build the company, called Geojam, that will would connect fans in concerts and give beneficiaries a glance at what was operating and what wasn’t. Dorothy Figueroa started Geojam along with the goal of linking fans at concerts.

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New Business Model

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